Brand identity
A playful illustrated pet care logo, deep navy typography, natural greens, and warm neutrals create a distinctive but professional feel.
Independent website design · Real small business
Loving care, thoughtfully presented.
A welcoming digital home for Sheila T's Pet Care Service, built around clear information, a recognizable visual identity, and a reassuring experience for pet owners.
The project
Designed for trust, clarity, and warmth.
This is a real business website, not a fictional concept. The design helps visitors understand the available care, recognize the brand, and find the path to book through Rover.
Visitor experience
Clear navigation and prominent booking calls to action help clients find services, business information, and the Rover booking route.
Responsive design
The content is organized to remain readable and approachable across desktop and smaller screens.
Visual direction
Mood board
A retrospective presentation of the colours, typography, imagery, and personality visible in the finished design.
Brand personality
Welcoming, dependable, personal.
Friendly pet imagery and subtle natural details make the experience feel warm without losing its professional purpose.
Loving care while you're away.
Colour palette
Deep navy · Leaf green · Warm cream · Soft gold
Typography
Care & confidence
Expressive serif headlines paired with straightforward, legible supporting text.
Photography
Details
Small touches matter.
Pet-inspired accents, rounded cards, gentle contrasts, and obvious actions keep the site approachable.
Page structure
Full homepage wireframe
A reconstructed full-page wireframe showing how the finished homepage is organized, from navigation and services through insurance, reviews, the service area and footer. This illustration is based on the live website, rather than an original planning document.
LOGOBOOK ON ROVER
ROVER BOOKINGS NOTICE
HERO HEADLINE
DOG + CAT HERO PHOTO
SERVICES Introduction to the services offered
DROP-IN VISITS
HOUSE SITTING
CAT CARE
SMALL & MEDIUM DOG CARE
ABOUT PHOTO
ABOUT SHEILA
PROTECTION FOR ROVER BOOKINGS Coverage details and important conditions
PROFUR INSURANCE
CLIENT WAIVER
SERVICE CONDITIONS
ROVER GUARANTEE
ELIGIBILITY CONDITIONS
PROFESSIONAL INSURANCE COMES FIRST
WHY PET PARENTS CHOOSE SHEILA
PERSONALIZED
DEPENDABLE
COMFORT-FIRST
SERVICE AREA + CONTACT
SERVICE AREA MAP
Retrospective design-process illustration based on the live homepage; not an original pre-build wireframe.
The finished result
Explore the live website.
See the published experience, including its real navigation, service descriptions, and booking information. The external website opens in a new tab so you can return to this case study.